Reed’s Marine’s Pledge to You

  • We will always put you, the customer, first as our #1 priority.
  • We will work towards developing each customer relationship as one based on friendship, respect and trust.
  • We will gather the best line-up of products that you will not only find attractive, but will also give you the longevity and quality you desire.
  • We will not sell you anything until we are both convinced that it will perform to your satisfaction.
  • We will always give you more in value and service than you paid for.
  • We will not be happy unless you are.


For more than 60 years, we have helped families get exactly the right boat for those days when the water beckons, and it’s time to kick back and enjoy life.

We start with a discussion of how you want to use your boat, your preferences and your budget. Then we’ll show you the boats that best meet your needs, and help you weigh the benefits and differences. We’ve gotten so good at this that we can confidently offer you the best guarantees in America.

  • We sell Bowriders from Chaparral, Jet Boats from Vortex and pontoon boats by Manitou.
  • Everything you need for cruising, skiing, tubing and wakeboarding.
  • A solid selection of pre-owned boats, backed by our Pre-Owned 50-Point Inspection and our used boat guarantee.
  • Maintained by a 5-Star Service Department certified by the National Marine Manufacturers Association. A Mercury Platinum dealer and a CSI Service Award Dealer.
  • The only dealer in America that is on the Top 100 Boat Dealers list since 2005, Marine Industry 5-Star Certified and offers a 30 day price guarantee and boat purchase return policy.
  • We’ve been at the same location for 62 years, operated by the same owners for 46 years. We’ve made a lot of friends here; our customers love our service!

We are your Southern Wisconsin and Northern Illinois Boating Headquarters!

Whether you boat on Delavan, Geneva, Lauderdale or anywhere else, you and your family will be happier boaters because you came to Reed’s Marine.