Dubbed "Good Run" this short film will be the centerpiece of Discover Boating’s 2007 viral marketing campaign. The movie is a joyful, touching testament to the truth that "Life is better with a boat".
Underwritten by General Motors, the film was directed by Wally Pfister. He is best known for his work on the films Batman Begins and The Prestige, having earned back-to-back Academy Award nominations for Cinematography for both films (2005 and 2006). Wally also can add the Italian Job to his list of accomplishments.